The World Business Angels Investment Forum (WBAF), an affiliated partner of the G20 Global Partnership of Financial Inclusion (GPFI), signed an agreement with the European Brand Institute (EBI), an affiliated partner of the United Nations Industrial Development Organisation (UNIDO), on 14 November 2019. The aim is to support companies worldwide—particularly those in developing countries and countries with economies in transition, with the primary objective of maximizing companies’ value and sustainability through effective and efficient brand management and to promote the investment in brands. The signing ceremony was witnessed by high-level representatives of UNIDO and FEMONZA at the Fairmont Monte Carlo.
EBI will deliver a masterclass on ‘Smart Investment Strategies in Brands for Better Company Valuations’ at the World Congress 2020 of the World Business Angels Investment Forum, which will take place on 17–18 February 2020 at Swissotel The Bosphorus Istanbul.
Baybars Altuntas, WBAF President says, ‘As an affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI), WBAF believes that when investors have had the advantage of training in the best practices of negotiating deals for early-stage investment, they are in a better position to ensure good returns on their investment. Our cooperation with the European Brand Institute aims to increase the company valuations of startups and ventures by providing insights into the power of branding and introducing special techniques for creating robust global brands that will attract more investment’.
Dr Gerhard Hrebicek, EBI President points out that ‘As an affiliated partner of the United Nations Industrial Development Organisation (UNIDO), the European Branding Institute promotes branding as a driver of improved competitiveness. EBI believes that innovation, through creativity and branding, is essential if we are to achieve the objectives of the United Nations 2030 Agenda for Sustainable Development and its 17 development goals (SDGs). Our cooperation with the World Business Angels Investment Forum will enhance the capacity of the global startup ecosystem – which will eventually pave the way for more jobs, more social justice and more wealth for the world’.
Quick facts about the agreement:
The Partners agree that they will cooperate closely and consult one another on matters of mutual interest in order to achieve their common objectives, which include:
- Support companies worldwide, especially in developing countries and in countries with economies in transition to maximize their value and sustainability through effective and efficient brand management and promote the investment in brands;
- Develop joint publications and international standards for increasing the efficiency of value driven brand management and investment in brands;
- Promote branding as driver of improved competitiveness, value-added and market share among SMEs, its contribution to performance and the benefit for investors.
About the World Business Angels Investment Forum (WBAF)
An affiliated partner of the G20 Global Partnership for Financial Inclusion (GPFI), the World Business Angels Investment Forum (WBAF) is an international organisation that aims to ease access to finance for businesses from startup to scaleup, with the ultimate goal of generating more jobs and more social justice worldwide. It is committed to collaborating globally to empower world economic development by creating innovative financial instruments for innovators, startups, and SMEs. The Forum interacts with leaders in all areas of society, first and foremost in business and political spheres, to help assess needs and establish goals, bearing in mind that the public interest is of paramount importance. WBAF engages a wide range of institutions, both public and private, local and international, commercial and academic to help shape the global agenda.
The Global Partnership for Financial Inclusion (GPFI) is an inclusive platform for all G20 countries, interested non-G20 countries, and relevant stakeholders to carry forward work on financial inclusion, including implementation of the G20 Financial Inclusion Action Plan endorsed at the G20 Summit in Seoul. Queen Maxima of the Netherlands is the Honorary Patron of the GPFI.
About the European Brand Institute (EBI)
An affiliated partner of the United Nations Industrial Development Organisation (UNIDO), the European Brand Institute is Europe’s leading platform for brand (e)valuation and certification. With 25 years of proven experience in brand and IP valuation, EBI serves as certified legal experts. EBI is the number 1 address for tailor-made structures in the areas of corporate finance, balance sheet activation, implementation of brand measurement, reporting, and systems. EBI also guides companies of all sizes in reporting and maximising value and sustainability. Increasing brand efficiency and effectiveness can improve a brand´s financial performance and create value for their business.
About the United Nations Industrial Development Organization (UNIDO)
UNIDO is the specialized agency of the United Nations that promotes industrial development for poverty reduction, inclusive globalization and environmental sustainability. UNIDO was established in 1966 and became a specialized agency of the United Nations in 1985. It has 173 member states and is headquartered in Vienna, Austria, but it operates worldwide. The Organization’s renewed mandate of inclusive and sustainable industrial development (ISID) was adopted by UNIDO member states at its general conference in December 2013. UNIDO thus aims to address the multidimensional causes of poverty and to harness the full potential of industry’s contribution to the achievement of sustainable development in the post-2015 era.